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-THE WHY behind the name -

People are motivated and move for a reason - why, for who, for what. Motivation fuels GOALS, and goals guide our lives. We all have a story that we are either living or should be living. This apparel has a responsibility to help people bring their stories to life. It’s the motivator behind the why and reason to live better stories. This brand is The Movement Brand.

We feel as though the word MOVI chose us, this based on our mission and purpose. The word MOTIVATION stems from the latin word MOVERE which means TO MOVE.  MOVI is one of three main form’s of this word. More accurately it’s the perfect singular tense of the word meaning ”I have moved or been moved.” That’s MOVI and that’s what’s in the name.

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