It's a choice we make - EVRYday. Each day requires us to get up and BE someone and DO something. Doing or loafing, lounging or hustling, staying in and playing it safe or getting outside and getting dirty. Ultimately, what we are and what we do is completely up to us. We need daily triggers that motivate us to get out, to get us moving. Hence MOVI apparel - the EVRYday reminder to get out and move. The reminder that's hanging in our closet, sitting on our dresser, or stashed in our duffle. MOVI the movement brand - connecting us, encouraging us, driving us to craft a better story together, EVRYday.